Nominal Yield
This is the coupon rate on the bond when it first comes to market.
From American Investment Training: "This bond interest rate is what the issuer pays to par value (amount of bonds owned). It is fixed and never changes during the life of the investment. This is different than the yield to maturity or the current yield if the price paid for the security is lower or higher than par." More on Understanding Nominal Yield.
The Yield To Maturity
This is the real rate of return for a corporate bond since these are fully taxable, there is no tax free yield like you would see with muni bonds. The YTM may not be realized if the bond is callable. This is a very important factor with corporate bond yields. If the debt is called early, that could increase or decrease your yield based on the call date and the call price.
Other Factors that can affect yield on corporate securities
Length of Maturity
Rating
Yield Curve and current interest rates
As of this writing, yields on all bonds have been at historic lows for some time, so most investors have turned to high yield bond funds or individual stocks and equities.
But for investors who prefer safety and certainty of maturity and principal returned, corporate bonds offer the best pure debt yields. Your overall Yield to maturity and nominal yield will be higher with lower grade - rate corporate issues. Investment grade down to "Junk Bonds" - which is the real term for "high yield bonds" is where the best corporate bond yields can be had
For a greater detailed look at yields of all types for all bonds, please visit Bond Yield Blog
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